Quality and service whatever you are giving through your business is awesome and your competitor can not compete with you in any situation but let us assume that the product you are manufacturing, digital marketing or the service you are giving is not reaching to the needy one or your potential customer.
How it feels…?
Absolutely bad feeling. Am I right?
Now the question is how to get potential customers?
The correct answer is marketing. Marketing is the oxygen of business without this oxygen business cannot survive, because marketing helps businesses to reach the right customers at right time, marketing says about your product, spread the awareness about your product or service.
With the help of marketing customers get to know about your company, about your product, by the help of marketing we can tells the customer that how particular product will give you more and more benefit and how this is better than any other company’s product.
Generally, There are Two Types of Marketing
- Traditional Marketing
When the medium like newspaper, magazines, banners, brochures are used to do the marketing of business called traditional marketing. Traditional marketing is the oldest way of marketing.
- Digital Marketing
When the medium like social media, videos, websites and other online platform are used to do the marketing called digital marketing.
According to data, till 2000 only 0.5% of Indian population was using the internet and the boom in internet technology was came after 2005.
Different Types of Digital Marketing.
- Social Media: – it involves the platform like Instagram, Facebook, LinkedIn, twitter etc. Where business and companies post creatives and value given content to spread awareness about products, promote the product or service using paid promotions. Social media marketing helps to create trust and build the brand image of the business and spread the awareness of the product or service in front of audience.2
- Content Marketing: – In the content marketing content is used as a tool to reach the customers. Content marketing can be done by blogs, content on social media, e-books, online courses and webinars. Content can be posted on website or social handles then it can be promoted by social media. Content should be original and well planned. Instead of direct selling product to the customer, content marketing gives the valuable information and create the need in customer’s mind about product.
- Email Marketing: – One of the well-known types of digital marketing and also it is considered as formal and authentic tool of marketing. By the help of email marketing personalized and targeted mail can be send. According to the data, average open rate across all industries is 21.80 % and average click through rate is 2.78%.
- Website Marketing: – Website can be taken as complete address proof of your business, because it provides the information about business and services and other information also. By the help of SEO (search engine optimization) website can be ranked in search engine result page and when the page will rank on top pages then more traffic will come. There are best SEO management company in Jaipur that can help in ranking of your website on search engine result page. If any customer going to buy any service/product, then first, he will go to the website and check the information and if the content and looking, working of website will be great then definitely customer will buy without any doubt.
- Video Marketing: – According to data, 86% marketer says that video marketing helps them to generate leads,81% marketer says that it helps in directly increase sales and 49% marketer says that video help them to reduced support calls. All the given data, says everything about how efficient the video marketing is. Now people are consuming lot of content in the form of video in every field like education, finance, entertainment etc. Video marketing can be helpful in many ways like you can promote your brand, you can share your experience, you can share your stories related to business, you can share the testimonials etc. It builds the strong trust in viewer’s mind and heart.
- Pay-Per-Click Marketing: – It is also called as PPC marketing, by PPC marketing product and service can be reached to the customer by the help of google ads, Facebook ads etc. Pay Per Click campaigns gives the facility of targeted expansion like we can target our audience on the basis of demographics, gender, age, interest etc. In Pay Per Click marketing campaigns, advertiser will pay every time when the ads have been clicked.
Why Digital Marketing is Important for Online Business
People are Coming Online: – Data tells the whole story, there are 4.3 billion internet users in 2019. The number increased by 9 % from January 2018. 5 billion internet users in the world, which is among 63% of total population as per data of April 2022.
If we talk about India, there is 658 million digital population as on January 2022 and the growth of digital population is increasing day by day. If we talk about Indian E-commerce industry, it is expected to grow to 188 billion US $ by 2025 from 46.2 billion US $ as on 2020”. More than 263 million American users do their shopping from online platforms.
All the data are enough to know about that people are shifting from offline to online mode and this is one of the strongest reasons that why digital marketing is important for online business.
- Reach to the More Customers: – if any business doing their operations in offline mode or selling their products /services via offline mode then there will be geographical restrictions, but with the help of digital marketing any business can reach more and more customers by the help of social media and other online platforms. Customer relationship can also be improved by solving the doubts and answer the question of the customers. It creates the brand and social trust and that’s the reason any business can be reach to the more and more customers. Are you looking for digital marketing company then there are best Digital Marketing Company in Jaipur, you can take help of them to get the better result.
- Good Return on Investment: – According to data, many businesses claim that online advertisement gives a better return. As we have seen data of online presence of people, conversion rates will be also high and we can get better return on investment by the use of targeted audience for the particular product/service.
- Cheaper and Faster than Traditional Marketing: – In social media post, running email campaigns, write content related to product/service is near about zero, on the other hand in traditional marketing, ads in newspaper, banners have a huge cost, in the digital marketing small business or any online business can start immediately after some research and study and it is not time consuming compare to traditional marketing also traditional marketing have low conversion rates compare to digital marketing this is also one of the good reason that why digital marketing is important for online business.
- To kill the competitions: – Other business in same segment are doing online advertising and generates the leads and if you are not doing this then definitely it will keep you behind than others. For competitive advantage first analyze the competitor’s strategy for digital marketing and try to find out the loopholes and study on that and create own strategy according to that and kill the competition easily.
- Establish Brand and Reputation: – Social media handles and blogs give the value in the form of content and customers get to know about the product, need of the product and also have a facility of direct conversation through messages, all these things create a trust and build the brand images and if any business that is completely doing their operations online then it is necessary to crate a brand image and reputation, otherwise people don’t trust and will not buy anything.
- Increase the Revenue Generation: – Digital marketing have a good return on investment and also good conversion rates due to huge amount of people are online and its all together increase the revenue also. Digital marketing gives the facility of less spending and more earning.
- Customer Can Find You Easily: – If business is completely doing their operation online than customer don’t have to go outside and also don’t need to waste their own time by visiting the stores. Customer can search online and buy the product /service you offer. Digital marketing also gives the easy accessibility and approach and save the time and money of the customer.
As we have seen, Digital marketing is the key component for survival of business. Digital marketing is very crucial for every online business because there is limitless expansion opportunity, this will help the online businesses to reach every corner of the country and global expansion also. Digital marketing helps the business to target a huge amount of audience and creates the brand reputation for every online business that is the main pillar of online businesses.