Digital marketing is a complete revolution and game changer for every business. This is beyond the imagination that what kind of positive performance we can achieve from digital marketing. If you are running a business and looking for digital marketing in Jaipur to grow your business then this article will help you a lot to guide you about everything related to digital marketing like SEO, social media marketing, content writing, email marketing and benefits from digital marketing.
What is Digital Marketing?
When the medium like social media, content writing, emails or we can say technology support are used for marketing to take the business on next level is known as digital marketing.
Data Related to Digital Population
- According to data, the growth in internet was came after 2005 which was only 0.5% during 2000.
- There are 4.3 billion internet users in year 2019. The number increased by 9% from January 2018. As by today 5 billion internet users in the world, which is among 63% of the total population as per data of April 2022.
- In India, there is a total 658 million population are online as on January 2022 and the growth of digital population is increasing day by day.
- As of 2021, there are 57.1% were male population and 33.3% were female population of total internet population of India.
- In rural areas 24.6% females while 48.7% males are using the internet in India.
Need of Digital Marketing
Success of every business is measured from how many people are using your product or services you offer. When the number of people using your product will increase, business will grow automatically and to reach more and more people, marketing plays an important role because without marketing it is totally impossible to reach the targeted audience.
Digital marketing enough capable to target the needy customers and as we have already seen that more than 50% of population are using internet and it is not possible to target those digital population by traditional marketing tools like banners and advertisement in print media that’s why digital marketing becomes the mandatory to reach the more and more audience with cost effective manner.
- According to the HubSpot report, 69% of marketers had been invested in SEO in 2021.
- If any Event placed at the beginning of the videos are perform better with conversion rate of 12.7%.
- There is 15% rate of conversion from emails collection form.
- Business to Business buyers of around 39% wants self-serve option.
- Mobile Optimization have around 25% of company’s investment.
- Around by half of traffic is generated on websites from the devices like mobile.
- The highest form filling rate is from media and entertainment industry.
- Around 3.5% of ecommerce websites were visited via mobile devices.
Different Parts of Digital Marketing
Different Parts of digital marketing is mentioned below and these all parts are included in the service provided by the digital marketing company.
Social Media Marketing: –
- Social media marketing platforms like Facebook, LinkedIn, twitter, Instagram, Pinterest etc. are used to do marketing where companies post knowledgeable creatives and value given content to spread awareness and capture the attention related to the products.
- Paid promotions are also used to promote the service of particular company with the help of targeting features.
- Social media marketing helps to build the trust and positive brand image of the business and spread the awareness of the product front of audience.
- On an average one adult is spending 95 minute per day on a social media platform as per the research data.
- Around 3.96 billion users are on social media and still counting.
- Around 28 % of total spending from the Facebook platform for paid advertisement.
- Instagram have around 80 % engagement which is more than any social media platform.
Content Marketing: –
- content helps a lot to reach the targeted customers.
- It can be done by article writing, content writing on social media, content in the form of e-books, online courses and webinars. After posting the content, it can be promoted via paid advertisement tool.
- Content should be original and well structured. In place of selling product directly to the customer, content gives the lot of valuable information and is capable enough to make awareness about product.
- According to the report, around 82% of total marketers are actively using content writing.
- Future of content writing can be seen as 70 % of total marketers investing in this marketing tool.
- Around 24% of companies have a plan to increase their investment in the content marketing.
Email Marketing: –
- It is well-known types of digital marketing and also it is considered as of the oldest, formal and authentic tool of marketing.
- It is possible to send personalized and targeted mail with the help of email marketing.
- According to the data, across all industries 21.80 % is an average open rate and around 2.78% is average click through rate.
- Email users are estimated to raise up to 4.48 billion by 2024 across the world.
- On an average 64% of small business owners admits that email marketing is effective tool according to the report of AWeber 2020.
- There is digital marketing agency in Jaipur and you can take help of them for effective Email Marketing campaign.
Website Marketing: –
- Website can be considered as an online store of your business, because it provides the information about business and services and other information also.
- Search engine optimization helps the website to rank on search engine result page and when the website will rank on top pages then the probability of visitors will be more.
- There are best SEO service company in Jaipur that can help in ranking of your website on search engine result page.
- Website helps the customer to know more about product through the content writing. If the content is well researched, speed and looking of website is above the expectation level then surely it will attract the customers.
Video Marketing: –
- According to data, approximately 86% marketer admits that video marketing helps to lead generation.
- Video marketing helps in directly sales as 81% marketers admits that and also reduce the calling services.
- Nowadays, people consume a lot of video content in a wide variety of fields such as education, finance, and entertainment.
- Video marketing can be helpful to brand promotion, to share the experience, to share the stories related to the particular business and also helps to share the testimonials and many more.
- It builds strong trust in viewer’s minds and hearts.
- Short form videos are much preferable compare to long videos according to the view of 41% of marketers.
- Around 31% of marketers across the world are investing in the short form videos to promote the brand according to the HubSpot report.
Pay-Per-Click Marketing: –
- It is also called PPC marketing, by using Google ads, Facebook ads, etc., it can reach the customer with product and service.
- Pay Per Click campaigns gives the power to target the audience for our product based on gender, age, area, interest, marital status etc.
- In Pay Per Click marketing campaigns, advertiser have to pay every time when the ads have been clicked.
- Approximately 68% of marketers are says that paid advertisement helps a lot in marketing strategy.
- Paid advertising needs an expert or it required experience and analytical mind to analysis the data related to targeted audience and product.
- Sometimes due to lack of awareness about policies, ads get rejected due to policy violation. That’s why to run a social media ad or pay per click ads required a social media services company to get effective result so you can take help of best digital marketing agency available in Jaipur.
What Digital marketing Can do?
- Helps to promote the business via online.
- Helps to reach the potential customers across the world.
- Helps to build the brand of business.
- Helps to spread the awareness related to product or service.
- Helps to save your marketing expense as compare to traditional marketing.
- Faster compare to traditional marketing.
- Helps to kill the competition.
- Helps to increase the revenue growth.
How much can you grow your business? There is no limit and Digital marketing provides the path to grow the business as the digital population are increasing rapidly, people are using technology and do their shopping online that’s why digital marketing becomes the need to grow the business. If you are running business and thinking to expand your business then digital marketing will help you a lot to expand across the world. Doesn’t matter, are you residing in Rajasthan or not? You can take help of digital marketing agency in Jaipur and also can take help of Social Media Services Company for digital marketing in Jaipur.