Question Is How to Get Potential Customers for Your Business?
Only answer is the social media marketing. Social media marketing is the key element to grow the business in positive manner and you can use social media marketing in Jaipur to reach out more and more potential customers for your business in Jaipur. Also it is one of the trending marketing tools across the world.
Quality of Product or service whatever you providing through your business is far better than your competitor but your service or product is away from the reach of potential customers than no matter how the good your product is. Your business will remain behind from your competitor.
This article will give you the detailed explanation about social media and how it is better than other traditional marketing tools and what the benefits of social media marketing and need of social media marketing to grow the business and the most used social media platform in India.
What is Social Media Marketing?
When social media platforms like Instagram, Facebook, LinkedIn, YouTube etc. are used to aware the public and to market the product can be called as social media marketing.
There are the various types of tools that can be used in social media marketing and also social media marketing helps to create trust and build the reputation of the business and business owner.
Important Data Related to Social Media users
There are some data related to social media users given below based on the reports available on the internet.
- More than 58% of population of world are using social media according to the research report.
- More than 226 million new users have joined social media in last year across the globe.
- Around 2 hours 29 min. is the average spending time of social media users across the world according to the research report.
- In total internet users, approx. 93% of them are social media users all over the world.
- Around 54% of total social media users are male.
- Around 59% of the total population of the world are social media users.
- According to the research, every Indian spending on an average 2 hours 36 min in a day.
- More than 47% of the total population are internet users and the total population of India is around 1.40 billion and approx. 0.467 billion are active on social media in India.
- There are around 600 million internet users using mobile in India.
- According to the data available on the internet, the yearly growth is more than around 4% in India.
What is the Need of Social Media Marketing?
- Half of the Population are Internet Users
According to the data it has been clear that more than half of the population across the world is using internet and in India more than 45% of the population are using social media and to target those potential customers social media become necessary.
- No Area Boundation
The major drawback of traditional marketing is the area boundation. We cannot reach to every corner of the country or the world to market the product or service while social media gives the easy access to reach more and more customers.
That’s why social media becomes need to marketing of the product. No matter you are running your business from Jaipur or out of the Jaipur, you can hire digital marketing agency in Jaipur to bring the tremendous growth in your business.
- Helps to Aware the Public
Social media helps to raise the voice against any social issues and also it helps to aware the public about your product and services.
By the help of content on website in the form of article, you can make aware the public but there is one condition that content should be optimized to get more and more visitors on your website and for that purpose you can hire SEO services company in Jaipur to optimize the content so your website can rank on top of the search engine result page.
Suppose your product can solve any critical problem of the society but people are not aware with your product but through social media you can aware the public aware by spread awareness about the product and you can explain them that how your product is expert in solving that particular problem.
You can think about social media services company in Jaipur to grow your business and to make the public aware with your product.
- Cost Efficient
Cost efficient is one of the best reasons why social media is the current trend in the marketing segment.
In traditional marketing the advertisement in newspaper and banner and posters are integral parts, but these all very costly while social media marketing saves the cost and also enables us to reach more audiences with low cost compared to traditional marketing.
You can also save your marketing cost by adopting social media marketing and for that purpose you can hire social media services company in Jaipur.
- Helps to Target Potential Customers
Social media have a lot of valuable features that makes the social media marketing different from traditional marketing.
One of the best features is targeted promotion, by the help of targeted marketing you can select your customers based on the age, area, interest, income etc. while traditional marketing cannot provide this facility.
To target the needy customers, first you have to analyse the product and then analyse the data and demographics that how your product can be suitable for that particular age group or area, for all these activities you have an analytical mindset or you can take help company for social media services company.
- Helps to Save the Time
Social media marketing helps to save time and business owners can focus on the daily business activities without being disturbed due to various automated features of social media.
How Social Media Marketing Can be Used?
Marketing through social media can be done by various manner and some of them are given below-
- By Sharing the Images
You can make the creatives related to your business and post them on social media handles and the post must have value driven image and content to attract the viewers.
There is a need of expert to create valuable images so you can Hire Digital Marketing Agency in Jaipur to do social media marketing in Jaipur.
- By Sharing Videos
Most of the content consumed by the viewers is in the form of video on the various platforms like YouTube, Instagram reels, Facebook shorts videos etc.
By the help of video production related to your product or services, you can increase you sell and to make videos creative, Social Media Services Company in Jaipur can help you a lot.
- By Sharing the Useful Content
Content writing is also one of the most growing field, content has a power to aware the public by the information and relevant content and create the need in the customer mind that’s why to write a strong, compelling content is must to grow the business and SEO services company in Jaipur have an expertise in this field so you can go for that option.
- By Paid Advertisement
By pay per click or social media paid advertising, you can reach more and more audience and it is the most useful feature to increase the sell and the efficiency of paid advertisement is more than the traditional marketing in terms of generating the sales.
Various Social Media Platforms
There are various social media platform used by the internet users in India and some of the most used platforms are given below –
Benefits of Social Media Marketing
There are a lot of benefits from social media marketing and some of them are mentioned below.
- It helps to kill the competition.
- It helps to increase revenue generation.
- It helps to build the reputation and trust.
- It helps to target the potential customer.
- It saves the cost of marketing.
- It is cost efficient and faster than other marketing techniques.
As we have already seen that more than half of population of the world are now internet user and growth is increasing day by day and government also doing efforts to make the county digital and still you are not taking the benefits of social media to market the product then surely it is not possible to kill the competition and to increase the selling graph and to revenue generation.
Always remember one thing that social media marketing is not simple as it seems because it needs experience and expertise to market the right product to right audience. If you will do this without understanding the business and incorrect manner then you cannot take benefits of social media marketing and your all efforts and money goes waste. It is necessary to get the data and analysis of that data before selecting the targeted audience.
Single man cannot handle the daily business activity and marketing as well and also you are thinking of expanding your business then social media marketing company have an expertise and years of experience and also have a skilled staff to market the product and I will suggest that you Hire Digital Marketing Agency in Jaipur to grow your business.